Verlo: Mattress Factory Post

Suppose you have received a product of outside of your community, or a store of its might have relocated to a different one. Verlo Mattress Factory Stores would be the example I am best familiar with. Verlo was first founded in 1958 in McHenry, Illinois, although its headquarters did not move to Whitewater until 1971, located at W3130 State Highway 59. Verlo has also operated stores, former or current, within Wisconsin, Illinois, Indiana, Minnesota, Florida, Georgia, Tennessee, North Carolina, Iowa, Colorado, Arizona, Ohio, plus Texas. Verlo has also had its mascot, Mattie the Mattress Man, since 1998. Though in 2003, […]

One Roof is Nowadays Stronger Than Two

While a business may be around for quite a few decades, it might not always operate in the same building. I did consider a similar thing in a recent post involving Whitewater High School. If you would like a second example however, I would be glad to give it to you: The Coburn Company, which has produced farm and animal related equipment, and was first established in 1925. Though, it did not move into a building at 834 West Milwaukee Street until 1975. Plus in 2005, the Company expanded into a second building as well at 1065 Universal Boulevard. However, […]

Lake or Marsh

There have been two lakes within Whitewater: Tripp and Cravath. However, over time, there have been algae and weeds that grew in both lakes, that is poisonous to fish residing in them. As a result the city began draining both lakes in July of 2019. Both lakes have currently been fully drowned. With that, they temporally became marshes, until the weeds get cut down, and following that the city will begin returning the water, which is expected to be in Spring 2022. I believe it also the lakes being present will be nice, not just since they have returned, although […]

Kwik Stop

We ALL have made brief stops at fuel stations in the midst of road trips, although suppose that fuel station was A Kwik Trip or Kwik Star. Kwik Trip was founded in 1965 in Eau Claire, Wisconsin, although its headquarters have been in La Crosse since 1973. The locations within Iowa and Illinois are branded as Kwik Star instead in order to avoid confusion with QuikTrip; Kwik Star first opened in Iowa in 1993. Anyway, Kwik Trip is currently constructing two Whitewater locations, the first of which is by the roundabout at Elkhorn Road. Previously in 2005, an independent grocer […]